“More talent, less ego”, “Style is not fashion”, “Oser sans poser”, these are some of the slogans which nourish the brand essence. The aim has been to coniugate couture and coolness, quality and irony, details and colors, timeless and nowness just in one item. Betty Coppi is the creator of scrambled_ego project. She’s instinctively an open minded designer with a unique style, a dynamic personality, and also as enthusiastic as passionate.